Facts and Figures
Often swept under the skirts of the paid newspaper industry, consider these facts:
- Free Paper Circulation is growing, rather than falling like paid newspapers.
- Free Papers are a robust $4 billion industry.
- Free Papers have total circulation in excess of 100 million copies weekly, more than twice that of all paid papers combined.
- Free Papers employ thousands of people.
- Free papers include a diverse mix of publications, from traditional shopping guides distributed by carrier and mail to alternative newsweeklies and community newspapers.
- Increasingly, readers are looking to their local free paper for information.
Free Papers represent a separate, distinct industry within print media.
Clearly advertising in free papers is good business!