NANI Clicks
A full service search management service that can put your advertisers online.
By partnering with WebVisible and Location3Media, AFCP has created a full-service search advertising management service that you can provide to your advertisers to assure all of their search advertising needs are fulfilled.
Each partner provides a separate service that combined provides full service for your advertiser. WebVisible provides management of Search Engine Marketing and Location3Media provides management of Search Engine Optimization and placement on the search engine maps. By combining these services, you provide a one-stop management system for your advertisers.
Aspects of Search Advertising
There are three main aspects of search advertising: Map Listings, Pay Per Click Listings and Organic Listings.
An effective search advertising program needs to address all three areas.
Types of Local Searches
An advertiser may be able to search for "Maude's Bakery" and get his or her listing to pop up to the top. But, often when searching for "Bakery Denver, CO" his or her listing is far from the top and doesn't appear in the map. That's a serious problem.
If someone already knows about Maude's Bakery, but just needs an address or telephone number, they do a "recovery" search and can easily find it. But for those folks who are searching for a bakery in a location -- high level prospects that your advertiser desperately needs to reach, they do a "discovery" search. They are looking for a new business and your advertising needs to have that potential customer call them. These folks also use the map extensively, which makes placement in the "top ten" extremely important.
Since search engines only update their data periodically, it can easily become out of date.
Map Listings
Map listings are extremely important when users perform a "discovery" search. They are visually checking the map for a convenient location. Only the "top ten" listings are placed on the map, so additional bakeries in Denver, Colorado aren't even shown.
Being on that map is the difference between sales calls and no calls for many of your advertisers. Location3Media can nearly guarantee that your advertiser will be in the top ten and on the map.
If a user searches for "Bakery Denver, CO", Maude's Bakery simply must be on that map to have a chance of getting the call. Otherwise the user finds a bakery and makes the call to Maude's competitor.
Organic Listings
Organic listings are the first to come to mind in most advertisers minds. Organic listings are created by search engine companies, like Google, Yahoo, MSN and as many as 50 others. They are free and some advertisers think that is all they need. Although that strategy is marginally effective, it leaves out the real potential for building revenues.
Local Search Traffic provides online business advertising through the management of business online listings. Location3Media accurately submits and enhances a business' online listing to the leading search engines, directories and Internet yellow pages. This guarantees that each advertiser's information is accurate and up-to-date and also makes the advertisers’ business data more relevant so that it can appear on more organic listings which are found below the map listings.
Pay-Per-Click Advertising
Search engines provide their services for free to users. They have extensive expense in cataloging and creating organic listings, but earn their revenue from paid ads across the top and along the right-hand margin.
This is a multi-billion dollar business!
Advertisers can easily create a pay-for-click advertising campaign, but effectively managing it to make sure one is bidding on the right keywords and paying the lowest rate possible takes serious management. That's where you and WebVisible come in.
WebVisible provides a full-service pay-for-click management program that assures your advertiser gets the most out of their paid search listings. Campaigns are constantly tweaked by WebVisible to assure that the clicks are generating sales calls. Each advertiser is provided with a "landing web page" that tracks the users actions. This allows your advertiser to see exactly what is happening.
And, if your advertiser doesn't have a website, their landing web page can easily be their website. So, you've solved another problem with which many small businesses struggle: Creating an effective website. Landing pages are accessible by any user from any source, so your advertiser can easily use the URL in their advertising should they so choose.
Search Engine Marketing, Search Engine Optimization, Google, Yahoo, MSN, SEM, SEO, NANI Clicks, MSN... Aargh! It can make your head spin.
But read on, you've just hit the mother lode!
You built your business being an expert on putting ink on paper. You know you can walk into any business and explain how your advertising can build their business. And. you can do it with confidence. You know that you can take that order and your graphic designers can create an effective advertising campaign and your operations departments can print and distribute thousands of copies. And, you know that when you go back to that advertiser, he or she has gotten strong sales results. You've done it for years and you know it works!
All of this online advertising seems to be a different animal. You wonder how it all works. You're not sure you can explain it to an advertiser. You're not sure you have the staff to carry through to assure results. So, how can you make this a part of your business?
The beauty is that your advertisers are just as confused by all of these online opportunities as you are. Do you think your local plumber, hair stylist or even the local lawyer really understands all of this? They're experts in plumbing, hair styling and laws, but they find online advertising confusing, too. They read about it and they know they need it, but they can't figure out how to effectively use it to build their business.
That's where you step in. Sure, you need more education before you can effectively market these services, but both Location3Media and WebVisible stand ready to provide you and your sales staff with as much education and training as you desire. They can fully explain how their service works and why it creates effective advertising campaigns. That's the knowledge you need to effectively explain it to your advertisers.
They also are highly reputable companies that have been in business for many years. They count some of the largest retailers in the country as their clients. You can rest assured they have the ability to carry through to make sure your advertiser receives top quality results.
It's a strong win-win solution. Your advertisers gain advertising campaigns that are managed to maximize results and you provide your local advertisers with a highly effective service at a price that builds your bottom line profits.
Online advertising can be a bit overwhelming at first, but it's really the same thing we've done in print for many years. Our job is to introduce our advertisers to potential customers and provide a means for them to communicate with their customer base. Print is an excellent way to make that happen. But, increasingly online is a necessary means to make that happen, too. By partnering with these companies, you gain the solid one-two punch of combined print and online advertising that your advertisers need to succeed in the coming years.
Increase your ability to be the marketing expert in your community
by providing the best solutions in print and online!